August 4, 2016     Encore Tours

The 5 Essentials of Your Ensemble’s Press Kit


Whether it’s for local concert promotions, touring overseas, or just posting on your website, a well-constructed press kit can be an invaluable tool for raising the profile of your ensemble. In our new eBook “Creating the Perfect Press Kit for Your Ensemble”, we discuss how to choose the sample repertoire, take engaging photos, create press releases and more.

In our new eBook,“Creating the Perfect Press Kit for Your Ensemble,” we discuss the five essentials that every press kit should have.

What Should My Press Kit Contain?

  • The following biographies (if applicable)
    • Director Bio
    • Ensemble Bio
    • Assistant Director Bio
    • Accompanist(s) Bio
    • Soloist(s) Bio
  • High Resolution Photos
    • Of each director
    • Of the ensemble
  • Logo (if available)
  • Recent Recordings
  • Sample Repertoire
  • Press Releases & Quotes

Step 1: Write Captivating Biographies

Your goal is to capture the essence of you and your ensemble in a few paragraphs. Write about your group’s personality and what makes it unique. Make sure to highlight group and individual accomplishments so readers immediately sense the quality and standards of the ensemble.

Step 2: Take Engaging Photos

Great photos have a way of capturing people’s attention. When taking photos, creating the appropriate atmosphere and finding the right “look” can be challenging. While we aren’t all professional photographers, we can still strive for the best possible photos to represent ourselves.

Step 3: Prepare Recordings

Make sure to showcase your group at its best. In just a few seconds, listeners will make a decision about the performance ability of an ensemble. Recordings should be top-quality and can be obtained even on a low budget.

Step 4: Choose Sample Repertoire

A sample repertoire should showcase your ensemble’s most “tried and true” pieces and reflect the style in which your ensemble performs. In addition, it hints at the ensemble’s skill level based on the repertoire’s known challenges.

Step 5: Compile Press Releases and Quotes

Press releases help create buzz in the community. Use them for any big announcements or to promote upcoming events. If the media attends your performances, keep track of important articles and quotes for later use to boost your reputation.

Download our free ebook, 'Creating the Perfect Press Kit'!

Customize Your Tour

Are you ready to take your ensemble to new places? Get a quote from one of our tour consultants who will help you customize a trip to meet your goals.

Get A Quote

Leave a Reply

Your email address will not be published. Required fields are marked *